With an engaged audience, finding clients becomes easy, which creates more security, and leads to a more valuable business.
Imposter syndrome has an “inward” focus. It’s looking IN at yourself, questioning yourself, and it’s comparing yourself to others.
Small changes in the immediate can present the biggest of opportunities. Being noticed, is an important part of being successful if you have something to sell.
Having an audience is critical to having financial security. It’s the pool from which your clients are most likely to come.
Yes, money is a concern for a lot of people right now. But it’s not a concern for everyone. Or at least, not to the extent that they can’t afford to continue paying for the things that they need … those MUST HAVES, which – let’s not forget – are always going to be different for different people.
One minute we’re up, the next we’re down … one day we’re strong, the next, not so much … one day we’re focused on “business as usual”, the next we’re thinking about changing our business entirely.
Get straight back onto the path of finding your financial security, by finding the NEW problems that your skills can solve, and getting out there and solving them.
Hourly rates are one of the most common ways of charging. Take the focus away from the clock, and charge for the project … for the outcome … for the SOLUTION. Your client knows the price upfront. They’re happy with the cost, they know what they’ll be getting. You know the price upfront. You’re happy with the cost, you know what you’ll be earning for the solution you can provide.
The key is to understanding your clients’ REAL problems. And their real problems at THAT moment in time. Which often, are the problems that they don’t even realise are their problems.
It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.