The Difference in Charging for Value over Charging for Time
He didn’t want lots of clients. He wanted the income. He’d been focusing on the wrong things. Day rates and lots of clients weren’t, in fact, the best way to achieve his main goal.
Why Busyness Doesn’t Represent Success
Frequently, our reality of being self-employed isn’t as we imagined. And rather than mirroring the charmed fisherman’s life and enjoying the majority of each week as we please, we are more aligned with the American … Working all hours, getting busier and busier …
How Long Does it Take to Form a New Habit?
The “21-63 days” carrot is hung in front of us with the promise “it’ll be easier and more fun … sometime sooooooooon.” Or more sneakily, “you won’t even realise you’re DOING it … if you just stick at it long enough!”
The Choice … to Consistent Income and Freedom
You want consistent income and freedom. You know it’d be good for you. And yet you don’t do it … Why? 2 surface reasons, 1 deep core reason.
Why it’s Better to Focus on Value over Day Rates
Three jobs sounds like it will mean three times more money, but it also means being spread three times more thin … so the jobs become, shall we say … three times harder? I suggested that perhaps he thought of a different approach … That he focused on making the way that he earned money, work for HIM?
Why Confidence Comes From Being Courageous
If you focus on your certainties as being the OUTCOME of your knowledge and capabilities … the RESULTS that you’re able to achieve for your clients – the BENEFITS that you are able to give them … maybe then, the process itself will become less of an issue. Will become less stressful … less scary.
How to Value Your Work Like Leonardo da Vinci
It’s his most famous painting, yes. So there is something “extra” special about it. But even so … the value doesn’t lie only in the painting itself … but for all the OTHER paintings he did.
Running a Business isn’t Rocket Science …
Did you see the programme last night? - 8 Days To The Moon And Back. Utterly compelling. It's 50 years since Apollo 11 took Neil Armstrong and Buzz Aldrin (and Michael Collins, who everyone seems to forget!) on that incredible journey. (I wonder how Collins DID feel...
Why It’s More Useful to Focus on Who You Serve Rather Than What You Do
They probably had to persuade the Eskimos to buy their ice. Probably had to negotiate on price. And they quite possibly had to change what they were selling; diversify their offering in order to appeal to more customers …
Why it’s Better to Just “Go For it” in Business, Rather Than to Wait Until You’re “Ready”
Whether it’s learning to drive, or learning to drive confidently, we make progress by action, by doing, and by learning. By turning on that engine, by getting on that motorway.