Why The Value-Based Pricing Strategy is the Best Strategy for Your Service Business
It’s about basing your pricing strategy on what YOUR target customers are willing to pay for the VALUE that YOU bring to them.
Why You Should Review Your Packaged Solutions
Because – especially once you’ve been running your business for a while, and selling your packaged solutions, successfully, for some time – you may well find you’re able to offer even MORE. You may well be able to help MORE clients, solve MORE problems, and as a result … have an even MORE profitable business.
Why Offering Something Different Might Be Worth the Risk
Offer something unique, offer something “extra”, offer something that adds even more VALUE, and you’ll immediately be standing out against the other service providers your potential client might be considering.
How to Find High Value Clients
More often than not, if people haven’t come looking for YOU, it’s because they’re not READY yet. Maybe they’re not ready because they don’t yet need it ENOUGH … which means they won’t VALUE what you’re able to offer as much.
Why Getting More Clients May Not Be The Answer
So before you try to adapt you to suit your client … think about whether you should perhaps adapt your client to suit your service. Because chances are, you already offer EXACTLY what someone needs … you’re just offering it to the wrong people.
The Secret to Success in Business: Stop Being so Busy
Hands up if you’ve ever replied to someone querying how “work is going” with something along the lines of “Good thanks … busy!” Thought so. Because for some reason our society has gradually associated “busy” with “good”.
Cracking the Pricing Strategy Challenge: How to Price for your Service-Based Business
The main reason pricing strategy is usually a problem … when they first come to me … is because they are stuck in that age-old belief that they have to charge based on their TIME. Whereas, in reality, they need to be charging based on their VALUE.
Why Taking the Risk Will Always be Worth it
Maybe it’s worth taking the risk. It’s time to stop sitting at the roundabout, wishing you had the courage to go round it, and instead to just GO …
What You Think is a Fact Might Actually Just be a Belief
So maybe we need to revert to our more childlike attitude … perhaps we need to go and touch that hot plate, every now and then, to see if that “truth” is indeed true … or at least, to find out if it is true for US.
Why Charging Hourly Rates Makes Your Clients Focus on Time NOT Quality
They’re paying me for the all the times before … all those times I spent practising and perfecting it, so that I COULD produce the perfect dish in just 45 minutes. Yet, if I was charging by the hour, my rate would need to be CONSIDERABLY higher at my 100th time, to reflect the TRUE value they are getting from the short 45 minutes I spend making it.