Things can change in terms of what’s necessary to spend time on. There is almost always a way to do something that doesn’t require you to be quite so “busy”. Sometimes you may need a bit of “invention” to happen before that’s an option, or maybe it’s a case of looking closer at exactly what we are doing?
It takes a certain amount of time to DO a certain job. And there will never be more than 24 hours in a day in which to do it. So when looking at our businesses, at our efficiency and our profitability, maybe putting more of a spotlight on TIME will help us find our main constraint.
When we’re self-employed, particularly when we’re starting out, we often focus on needing to be “better”. But maybe being “better” isn’t the thing we need to be worrying about? Maybe, instead, we just need to focus on the TASK that we are able to fulfil. Focus on being the PERFECT TOOL for that task.
Pricing in business in one of the hardest things. There is often a tendency to UNDERSELL ourselves, as you feel you can’t justify a higher price. But maybe, if we remember the factors that are REALLY impacting people’s decisions, we can stop worrying about our prices being too high.
She was so convinced by the “amazing value” this additional warranty represented, she couldn’t step back and see that for a £30 product, there was – quite literally – zero value.
Once your clients understand the value – once they understand exactly what they will be receiving, or eating. Maybe then, they’ll be happy to pay more for it too? SAME solution, SAME service … MORE income!
He didn’t want lots of clients. He wanted the income. He’d been focusing on the wrong things. Day rates and lots of clients weren’t, in fact, the best way to achieve his main goal.
Frequently, our reality of being self-employed isn’t as we imagined. And rather than mirroring the charmed fisherman’s life and enjoying the majority of each week as we please, we are more aligned with the American … Working all hours, getting busier and busier …
The “21-63 days” carrot is hung in front of us with the promise “it’ll be easier and more fun … sometime sooooooooon.” Or more sneakily, “you won’t even realise you’re DOING it … if you just stick at it long enough!”
You want consistent income and freedom. You know it’d be good for you. And yet you don’t do it … Why? 2 surface reasons, 1 deep core reason.