When we’re self-employed, particularly when we’re starting out, we often focus on needing to be “better”. But maybe being “better” isn’t the thing we need to be worrying about? Maybe, instead, we just need to focus on the TASK that we are able to fulfil. Focus on being the PERFECT TOOL for that task.
Pricing in business in one of the hardest things. There is often a tendency to UNDERSELL ourselves, as you feel you can’t justify a higher price. But maybe, if we remember the factors that are REALLY impacting people’s decisions, we can stop worrying about our prices being too high.
She was so convinced by the “amazing value” this additional warranty represented, she couldn’t step back and see that for a £30 product, there was – quite literally – zero value.
Once your clients understand the value – once they understand exactly what they will be receiving, or eating. Maybe then, they’ll be happy to pay more for it too? SAME solution, SAME service … MORE income!
He didn’t want lots of clients. He wanted the income. He’d been focusing on the wrong things. Day rates and lots of clients weren’t, in fact, the best way to achieve his main goal.
Frequently, our reality of being self-employed isn’t as we imagined. And rather than mirroring the charmed fisherman’s life and enjoying the majority of each week as we please, we are more aligned with the American … Working all hours, getting busier and busier …
The “21-63 days” carrot is hung in front of us with the promise “it’ll be easier and more fun … sometime sooooooooon.” Or more sneakily, “you won’t even realise you’re DOING it … if you just stick at it long enough!”
You want consistent income and freedom. You know it’d be good for you. And yet you don’t do it … Why? 2 surface reasons, 1 deep core reason.
Three jobs sounds like it will mean three times more money, but it also means being spread three times more thin … so the jobs become, shall we say … three times harder? I suggested that perhaps he thought of a different approach … That he focused on making the way that he earned money, work for HIM?
If you focus on your certainties as being the OUTCOME of your knowledge and capabilities … the RESULTS that you’re able to achieve for your clients – the BENEFITS that you are able to give them … maybe then, the process itself will become less of an issue. Will become less stressful … less scary.