You Don’t Need to be Better, Just Have the Right Offer

[et_pb_section][et_pb_row][et_pb_column][et_pb_text] I went out for dinner with the family the other night, and my daughter – in a particularly indecisive moment – couldn't decide between a number of

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Why It’s More Useful to Focus on Who You Serve Rather Than What You Do

I heard someone use a common expression the other day … “That guy could sell ice to an Eskimo!” We’ve all heard it. And we all understand it

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Why it’s Better to Just “Go For it” in Business, Rather Than to Wait Until You’re “Ready”

I overheard a conversation on the train the other day. A woman was saying how her daughter had passed her driving test over a year previously, but still

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Why Overwhelm is a Decision Problem, Not a Volume Problem

When was the last time you moved house? If it’s been a while, you may have forgotten the “joys” of this particular life endeavour … If it was

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Why Having a Goal Isn’t Enough & A System to Help YOU Get There

At the start of a new year, there’s so much talk around setting goals for next year and feeling inspired as though it’s going to be the best

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You Don’t Have to Wait to Make a Change … Decide Then Commit

The 5th of December is a meaningful day for me.   It is the anniversary of the day that my wife died.    We had been together for about 28 years,

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Why Your Audience Aren’t Focused On YOU

I only started playing in a band in my late 30s … too old to start, right?! I’ve played piano all my life, and had a “classical” music

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Who Does Your Business REALLY Belong to?

You know the saying that ‘the customer is always right?’. Well are they …? A client of mine asked about this, and it sparked a conversation about the

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Remember “Dial-Up” Internet? Does YOUR Offer Act Like This…?

Do you remember the days of dial up internet? What it felt like when you finally connected….? It was so exciting! You’d sit down with that massive desktop

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The Antidote to Overwhelm

Through the work I do, I see the experiences and learn from many different kinds of businesses. It’s fascinating how common themes keep showing up. They occur not

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