You’re a coach. You want to sell coaching. Go on then. Where are you going to begin? You’ll probably start by telling me what coaching is. You know
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Have You Been Ignoring Your Margins? This Could Be Hurting Your Business
I’m going to talk about margins – but before you switch off in mathematical horror, stop. Margins may seem boring, but if you’re not paying attention to yours,
What are you known for?
You’ve been invited to a conference, and the speaker is Richard Branson. What do you expect him to talk about? Here is a man known for his publicity
People Need Your Solution – Why Aren’t They Buying?
There’s nothing more frustrating than knowing you have a great product, and yet no one is buying. In your mind, it’s obvious. You recognised that your target customer
‘Take-away’ Selling (Using FOMO to your Advantage)
Today, we’re going to break down the psychology behind take-away selling so you can connect with the right clients and make sales. But first… a couple of examples.
The Secret of Sales Success? ….Timing
We’ve all been ‘sold to’. It’s horrible. And it makes everyone feel icky. The reason is simple: if you’re being sold to, you probably don’t want to buy
How FOMO Is A Powerful Sales Motivator
I’ve often said that the best sales people don’t ‘push’ – they ‘pull’. They understand what zero-pressure selling is all about and how to use Fear Of Missing
Positioning Yourself as an Expert: Essential to Business?
We’re a funny lot, aren’t we? When someone claims to be an expert, our first thought is often, “how arrogant is this person?!”. Is that fair? What if
How Hard Are You Making it for People to Buy from You?
There’s a natural way to attract profitable clients. But if you’re reading this article, you probably haven’t discovered it yet. That’s because there’s a seed of doubt in
Why The Value-Based Pricing Strategy is the Best Strategy for Your Service Business
Setting your pricing strategy is one of the most important things you’ll do as a small-business owner. Actually, it’s probably THE most important thing you’ll do. Because let’s