The DPAC Method online course for a smarter, strategic, simple, superior method to achieve Financial Security … by playing to your natural strengths
The DPAC Method
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About The DPAC Method
Members Do you really need MORE clients?
While many people get trapped with the idea of competing with others and forever chasing more clients, the FSP approach is different. Here's what it is, and why.
This is how we build your Financial Security in your business. Specifically and methodically.
FSP, in a nutshell
Members Flow & Asset Financial Security
There are two foundation stones underpinning your future Financial Security. In FSP we'll build them both.
Members The Scientific Method
We cannot know which offer will hit the mark with our market. But a scattergun and sporadic approach is a recipe for slow and frustrating progress. In the DPAC Method we use the Scientific Method to home in on effective offers.
Members Think Like a Chess Player
The quality of our thinking determines the quality and quantity of our results. The ability to think strategically is the magic ingredient. Yet many don't understand what strategic thinking is. Here in FSP we make it clear.
Members As Nature Intended
Everything - every single element - in the DPAC Method is natural. No hacks, no gimmicks, no manipulation. While others learn "tactics and techniques", the DPAC Method relies on easy principles that work all the time. This is why it's so powerful.
Members Powerful Positioning
Hand-in-hand with the lessons in the Mindset module, this is how you'll become a magnet to your audience. This is why Financial Security can happen quickly.
Members Zero Pressure Selling
Financial Security requires an ability to enrol clients. The DPAC Method transforms what is often often an "icky" and uncomfortable sales process into one that is natural, enjoyable and highly effective. We don't "force" clients to join us ... we help them reach a decision that's perfect for their situation.
Members The Purpose of Your Business
Your business is a vehicle to have the life you choose. Set up well, it's much, much more than just a way of making money.
Members The Sequence of the 3Fs
Your business can give you all 3Fs ... but you create them in a specific sequence.
Members The Busyness Delusion
The Busyness Delusion is debilitating condition. It's important to understand what it is, how it gets in the way of the 3Fs, how to recognise it and what to do about it.
Members Business: The Amplifying Machine
To have a business deliver all 3Fs it needs to be designed right. Here is the FSP philosophy to set your own business up in the best way to achieve Financial Security.
Members Finances: cash v profit
You won't achieve Financial Security without knowing your numbers. Many business owners avoid the numbers because they're not clear on the basics. Let's make sure that's not a problem for you.
Members Finances: fine margins
Financial security is SO much easier when your margins are in your favour. Here's what you NEED to know.
Members Finances: Pricing
Pricing is such a sensitive topic for many. Too high and you have no business. Too low and your business will drag you down. How do you get the balance right?
It's tempting to accept "anyone who'll pay" as a client, especially when finances are tight. It's a recipe for a slow decline, and it's based in fear. Here's a reality check, and the FSP approach.
After all the talk about YOUR business serving YOU, it's time to switch focus.
You'll hear a LOT about the importance of Positioning in FSP. It's the core principle behind the DPAC method. Here's WHY it matters.
Members Delivery: Reputation management
Whilst marketing & sales are critical to creating a flow of clients, it is all short-lived unless you can deliver what really matters.
Members Development means Change
You current financial position is a direct reflection of your decisions and actions to date. If you haven't yet achieved Financial Security, you need to change those decisions and actions. It won't be "hard" but it won't always be comfortable either. You get to choose how to approach this.
Members Who you are, before what you do
What the outside world sees affects the results you'll achieve. And what the outside world sees STARTS inside. And what starts inside needs to come FIRST.
Members H.A.P → The 3 Attitudes to Win
Your positioning starts here. It's an inside game. And it wins in the outside game.
Members Clarity v Focus
Fuzzy and unclear thinking will slow or kill your progress. Let's sort that out before it becomes a problem.
We will choose to work with clients who celebrate results, not effort.
Members Myth Busting
It doesn't matter what everyone else believes, we need to be clear on REALITY.
Members The Statement
This single statement is responsible for designing offers that have produced many millions in income.
Members The Picture
In this single image we have all the ingredients to design offers that will create flow and asset security for the rest of your life.
Members FSTN & Choosing Fewer Clients
Exactly how much do you need to have Financial Security? And to get that, you need "more clients', right? Well, you probably need fewer than you think.
Members Walkthrough of the FSTN Map tool
How to use the tool and the access link
Members Who What How
Three decisions will shape your entire business effort.
Members Choose Your Alex
You only need a FEW clients to achieve FSTN ... so you can CHOOSE who those few will be. Let's turn this into reality.
Tools & resources to help you implement the plan
Members Overview
What we cover in this crucial part of the DPAC Method
Members Solving Problems
The only reason clients will sign up with you. Essential to master.
Members The 2 Kinds of Problem
Mastering the skill of diagnosis starts with these two options.
Members Trigger Events
Some things will encourage a client to take action and sign up with you ... some things will encourage them to carry on without your help. Identifying and using Trigger Events helps you master the skill of diagnosing powerfully.
Members Problems & Symptoms
How does your potential client KNOW they have a problem that matters?
Members Presented v Real Problems
Think you know how to help your potential client? Don't jump to conclusions.
Simple in concept, profound and extraordinarily useful in practice.
Members Other Available Options
It's likely that you're not the only option available to your potential clients. Rather than see that as a threat, the DPAC Method allows you to use it to a surprising advantage.
Members Unhelpful Assumptions
You have inside knowledge in your domain. Your potential client doesn't share that insight. This doesn't make them wrong. We need to see how THEY see the world, and start from there.
Members Consequences
Your potential client WILL sign up with you ... if certain conditions exist.
Tools to help you implement and execute the plan
Members Prescription – Overview
Here's how this module works
Members Positioning Our Offer
The ability to "position" our offer is a key skill. It makes it easier for Alex to recognise its high value.
Members Choose Your Model
Critical step! It's tempting to jump in with a great solution for Alex, only to find later that you've trapped yourself in commitments that sap your time and energy. Let's get the model clear before designing the "perfect" solution!
Members Design Your Method
Now you know the Model to serve YOU, it's time to work out exactly what you'll deliver to help Alex.
Members Name Your Method
Your solution is not YOU, it's your METHOD - it's important Alex recognises the difference. It's time to name your method!
Members Mule v Magician
Which would you rather be - Mule or Magician?! Alex will think of you as one of them - let's make sure it's in your favour.
Members 4 Principles of a Great Offer
We want our offer to be ETSY (easy to say yes) ... these 4 principles help ensure this happens.
Members Offer Balance Scales
A superb "thinking tool" to help you construct ETSY offersÂ
Members Creating Perceived Value
From the Balance Scales, you now see how the Perceived Value needs to be much bigger than the price you're asking. Here's how to strengthen the perception of high value (and, if missed, what kills it)
Members Magic Video Camera
Another hugely useful "thinking tool" to help you get crystal-clear, tangible and specific in your offer
Members Creating Your Offer
Pulling it all togther, here's how to create your ETSY OPV
Tools & resources to help you implement the plan
Members Audience Attraction – Overview
Here's how this module works
Members Setting Up The Lake
Here's where you start building your ASSET Finanicial Security - and specifically what we mean by "Lakes"
Members Stocking the Lake
Now it's time to gather your audience around you.
Members Feeding the Lake
Your audience need a reason to stay in your Lake, otherwise they'll leave, or sink to the bottom.
Members Creating a Feeding Frenzy
Your audience is fed, but not over-fed. Now you get to play. Time to create a feeding frenzy!
Members CAP
The psychology behind the characters playing in Alex's head
Members Client Conversion – Overview
Here's how this module works
Members The 2 Commitments
To have an easy and smooth client conversion flow, Alex needs to make TWO commitments. Here's what they are, and the sequence they MUST come in.
Members Taking the Hook
The conversion process starts when Alex decides to take the hook you've offered. Here's how we put this into practice.
Members Reeling In
We can't FORCE Alex to become a client! Instead we stir up Alex's DEMAND so it's a natural decision.
Members Keep Net
Alex is ALMOST ready to become a client. There's no resistance, but there is uncertainty. So we handle Alex gently and invite him/her into our "net"
Members Example of Fishing Conversation
It's natural when you allow the conversation to be "normal"
Members Sales conversation – overview
Here's what we'll cover in this chapter
Members Powerful Mindset
Remember Be → Do → Have ? Mindset determines "Be". It comes first.
Members Powerful Leadership
People in need of help want to be led. When you act as a leader, Alex is likely to follow. Do this powerfully and you'll be in a strong position - which helps both you and Alex.
Members Powerful Diagnosis
Now you use the skill you've developed in the first stage of the DPAC Method, and bring it into play in the sales conversation.
Members Powerful Prescription
Now you lead Alex to the rational conclusion - to take up your ETSY OPV
Here's how to plan & structure a highly-effective sales conversation ... naturally and with zero pressure
Tools & resources to help you to implement the plan