Trojan Horse Workshop - Feb 2019

Members Preparation

What to think about before the workshop

Members Day 1

Solving Problems not selling our services, OPV, first dates & going steady, chess v draughts player, Trojan offer, Ongoing Support, Thorn v Savanna, Heaven & Hell islands, Sharks, Two Kinds of Problems, Symptoms, Stalking camera (sees & hears)

Members Day 2

Directional Survey, Trojan can be small result, D4Y, DWY, DIY, building your MVP, Naming Your Mechanism, Offer Construction, mini-monolopy, meaningfully different, positioning, TIMER, Offer Balance Scales, Classified ad & the Big Idea, Offer Construction Worksheet

Members Day 3

The conversion golf course, PIRT method (Personal Intimate Rapid Testing), CAP (child, adult, parent), "Hole in one" conversation, 60 minute v 6 minute conversation, LinkedIn strategy, GO & GET FIRST CLIENT!

Members Resources