==== ON BELIEFS ====
How much does a physical trainer charge?
The answer is £40/hr.
It’s always £40/hr . . . because that’s what everyone else charges.
What do you think would happen if someone charged £80/hr?
Think that’s too much?
What about £150/hr?
Think you’d get no clients?
Erm . . . £40,000 PER YEAR??!
Turns out it’s not only possible . . . it’s been happening since 2015.
This is what positioning, clarity and authority can do.
Note: I am NOT suggesting ANYONE should be charging at the high end, and only serving those clients!
I am sharing this to say that all our beliefs and rules are made up.
** And we can make up new ones if we choose **[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]