September 16, 2017
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==== ON BELIEFS ====

How much does a physical trainer charge?

The answer is £40/hr. 

It’s always £40/hr . . . because that’s what everyone else charges.

What do you think would happen if someone charged £80/hr?

Think that’s too much?

What about £150/hr?

Think you’d get no clients?

Erm . . . £40,000 PER YEAR??!


Turns out it’s not only possible . . . it’s been happening since 2015.

This is what positioning, clarity and authority can do.

Note: I am NOT suggesting ANYONE should be charging at the high end, and only serving those clients!

I am sharing this to say that all our beliefs and rules are made up.

** And we can make up new ones if we choose **

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