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=== ON SIMPLICITY ====
You’re good at what you do . . . yes?
Maybe not the best in the world . . . but good enough to earn from it . . . yes?
You’re skilled and knowledgeable about your field . . . you have a deeper understanding of your specialist area than all clients and prospects.
You’d think that would be good news . . . yet it’s a problem.
Why?
*** Two reasons ***
FIRSTLY because it tempts you to DEMONSTRATE your expertise . . . you think they’ll be impressed by your knowledge, your skill, your insight.
It took you YEARS to reach your current capability . . . you want them to RECOGNISE that commitment . . . and that competence . . . because it makes you look good.
But they don’t care.
They really don’t.
SECONDLY because your depth of knowledge is CLOUDING your ability to communicate with your prospects AT THEIR LEVEL.
You want them to REALLY understand . . . because then THEY’LL see what YOU see.
They’ll recognise your MASTERY.
Or at least your COMPETENCE 
You think that’ll make them WANT what you’re offering.
It won’t.
Because they DON’T understand.
CAN’T understand.
Not the way YOU understand it.
You’ve been diagnosed with supercomplexificationsim (real word )
It FEELS clever.
Heck, it feels HONOURABLE.
And it’s KILLING your ability to influence . . . to educate . . . to HELP your audience.
——————
The antidote is simple.
No really . . . it’s LITERALLY simple.
SIMPLIFY how you explain. Accept the “inaccuracies” . . . your audience won’t suffer.
When “what you do” is complex . . . find something it’s “sort of like”. Use analogies and metaphors.
Example: “Starting your day by checking your emails is sort of like walking outside and yelling “what do YOU want me to do today?!”
You COULD talk about prioritisation . . . about “urgent and important” . . . about stacking, batching, delegating . . . and a myriad of clever . . . useful . . . practical ways of improving productivity.
Or you could simplify.
Your audience will thank you . . . because . . . maybe for the first time . . . they’ll UNDERSTAND.
——————
There’s a quote that’s been attributed to many people . . . maybe it was Churchill. He was writing a letter (they used to do that sort of thing in those days). It started with these words:
“Please forgive the length of this letter . . . I didn’t have time to write a short one.”
Simplifying something takes . . . time.
It takes . . . effort.
It takes . . . MASTERY.
Your audience won’t realise how brilliant you are . . . yet they’ll connect with your simplicity.
Don’t suffer from supercomplexificationism.
It’s not big . . . and it’s not clever.
Well . . . the word is . . . obviously . . . it IS big . . . and of COURSE it’s clever . . . but what I mean is that the IDEA of complexif…. yes, well . . . you get the point
Simplify . . . you’ll enjoy the rewards in very many ways.
Can you?
Do you have MASTERY of your specialism?
Do tell . . . in just a few words
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