Why It’s More Useful to Focus on Who You Serve Rather Than What You Do

I heard someone use a common expression the other day … “That guy could sell ice to an Eskimo!” We’ve all heard it. And we all understand it

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Why it’s Better to Just “Go For it” in Business, Rather Than to Wait Until You’re “Ready”

I overheard a conversation on the train the other day. A woman was saying how her daughter had passed her driving test over a year previously, but still

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Remind Me – Why on Earth Did We do This

Nine years ago we got our first dog. After a few months it seemed like a massive mistake. She’s a beautiful collie cross, who we brought home from

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Testimonials – Turning The Bland into Useful

Testimonials are a good thing, right? Not always, no! “I loved working with [insert your name here]” – nice, but not really useful. “I felt supported all the

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How Do You Describe What You Do?

How do you answer “What do you do…?” How do you think of yourself? Many people give an answer that is ‘socially acceptable’. As humans … we are

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You Don’t Have to Wait to Make a Change … Decide Then Commit

The 5th of December is a meaningful day for me.   It is the anniversary of the day that my wife died.    We had been together for about 28 years,

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